Lisa Pagotto’s 10+ Years Creating Authentic Travel Experiences

20/03/2026

When Lisa Pagotto founded Crooked Compass in 2014, her goal was not to build another large tour company. At the time, much of the travel industry focused on scale, fixed itineraries, and high passenger numbers. Lisa chose a different direction.

From the beginning, Crooked Compass focused on boutique curation rather than mass tourism. Small group journeys, carefully researched destinations, and meaningful local partnerships became the foundation of the company’s travel philosophy.

Instead of designing itineraries around the most visited landmarks, Lisa built journeys around cultural access and deeper context. This often meant travelling to places that required greater planning, stronger local relationships, and a commitment to understanding communities rather than simply passing through them.

Lisa Pagotto in Yemen, November 2019
Lisa Pagotto in Yemen, November 2019

Since launching, Crooked Compass has grown from a niche concept into a globally respected travel company offering over 300 itineraries across more than 70 countries. Despite this growth, the company has remained committed to its original model of small‑group travel designed to foster authentic cultural engagement.

Crooked Compass journeys are structured around long‑term local partnerships, allowing travellers to spend time with historians, guides, artisans, and community members who shape the stories of each destination. This approach reflects a broader belief that immersive travel should prioritise participation, conversation, and cultural understanding rather than observation alone.

This philosophy also extends beyond itineraries into tourism development projects that create tangible benefits for host communities.

In Papua New Guinea, Lisa led the creation of Crooked Compass Lodge in the Highlands, a culturally immersive lodge developed in partnership with local communities. Built in one of the most logistically challenging regions in the world, the project required sourcing local materials, navigating cross‑cultural design decisions, and working closely with village leaders. The lodge now provides year‑round employment and direct economic benefits for the surrounding community, while offering travellers deeper insight into the cultural traditions of the region.

Lisa Pagotto at the official opening of Crooked Compass Lodge
Lisa Pagotto at the official opening of Crooked Compass Lodge

Similarly, in Mongolia, Lisa led the development of a private ger village for our 2025 Golden Eagle Festival, created in collaboration with more than 50 Kazakh families who had never previously participated in tourism. The initiative created a 60‑ger village where every element from traditional furnishings to food preparation, was sourced through the local community.

The project transformed a cultural event into a temporary micro‑economy, demonstrating how tourism can support communities while preserving traditional practices. It also showed how carefully designed travel experiences can create lasting economic and cultural impact.

Through projects like these, Crooked Compass has continued to push the boundaries of what experiential travel can achieve. Rather than extracting value from destinations, the company focuses on building partnerships that support cultural preservation, local employment, and meaningful exchange between travellers and host communities.

Crooked Compass Ger Camp in the Altai Mountains 2025
Crooked Compass Ger Camp in the Altai Mountains 2025

Lisa Pagotto’s Awards and Recognition

Over the years, Lisa Pagotto’s leadership in experiential travel has been recognised within the global business and tourism industry. Her work through Crooked Compass has helped highlight the value of boutique travel design, cultural access, and carefully curated small-group journeys.

A major milestone came in 2017 and again in 2025, when Lisa Pagotto won Entrepreneur of the Year at the Women in Travel Awards, recognising her leadership and innovation in the travel industry.

These recognitions reflect the impact of a business model that prioritises depth over scale. Instead of following a mass tourism model built around large tour groups and standardised itineraries, Crooked Compass focuses on research-driven journeys, cultural collaboration, and immersive travel experiences.

The company’s growth reflects this philosophy. In recent years, Crooked Compass has expanded its destination portfolio while maintaining its commitment to small-group travel and strong local partnerships. Notably, a significant portion of bookings now come from returning travellers and direct referrals, demonstrating strong guest loyalty and the value travellers place on meaningful, carefully curated journeys.

Lisa Pagotto in South Sudan
Lisa Pagotto in South Sudan

Industry recognition also highlights the role Crooked Compass has played in promoting experiential travel as a meaningful alternative to conventional tourism. Through small-group exploration, long-standing partnerships with local experts, and a commitment to storytelling through travel, the company demonstrates how tourism can create deeper understanding between travellers and the places they visit.

For Lisa Pagotto, this recognition reflects more than individual achievement. It represents the continued growth of a travel philosophy that values authentic engagement, curiosity, and respect for the communities that make each journey possible.

Experience the Crooked Compass Difference

The philosophy behind Crooked Compass began with a simple belief: travel should reveal deeper stories about the world and the people who live in it.

For more than a decade, Lisa Pagotto has shaped journeys that prioritise small group exploration, cultural understanding, and carefully curated destinations. This approach continues to guide every itinerary created by Crooked Compass.

Travellers who join a Crooked Compass journey are not simply visiting a destination. They are participating in experiences designed to provide context, conversation, and meaningful connection with the places and communities they encounter.